internet marketing jobs

Blog Marketing - Is Your Blog Effective or Failing?
Sunday August 9, 2009

Despite popular myths blog marketing is still impacting internet marketing significantly, but with that being said having a blog just because it's the "thing" to do - is not enough. Blogging has been around for a few years now, but I'm very disappointed to report that many companies are still failing when it comes to blogging.

How do I know? Look at them. Their blogs are not attracting repeat visitors and no one is interacting or leaving comments. This is the clear signal that a blog is not working when it comes to marketing. How is your blog doing? Are you among those that are suffering from lack of visitors and comments? Don't fret, you are not the only and there is help.

A blog can be a great communication tool for companies, when they are used correctly. They build brand awareness and create the opportunity to engage with current customers as well as potential consumers. Evaluate your blog marketing and take a few moments to review the five tips on creating an effective blog. These tips will help you in creating a blog that works and helps you when it comes to growing your business.

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Five Guidelines for Outsourcing Your Search Engine Marketing
Monday August 3, 2009
Search engine marketing isn't really an option any longer, it's a necessity. Consumers will often use search engines to find products they want to purchase or providers of the services they are looking for. They will often use search engines to research and find reviews about specific products and service providers before ever buying.

Where do you rank in the search engines? If you don't have a clue, don't worry you aren't the only one. However, with that being said companies are becoming more aware of the importance of being found in search engines when consumers conduct their research.

When a consumer does a search, they are what I would call a "warm" lead. They are ready to buy; that's why they are doing their homework. Companies have become more aware of the role that search engines play in their marketing; this pushes them to either find someone in-house to do their search engine optimization or to outsource the job.

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